About Accolades Public Relations

Accolades Public Relations is a results-oriented communications firm committed to progressive strategies in public relations, social media and marketing. It is a new breed of PR firm where the clients’ needs drive solutions – whether in media exposure or news online.

Cynthia Baker founded the firm in 2007 with the vision of Accolades as a PR 2.0 firm equipped with the skills needed to address the convergence of media and its impact on the communications industry. Cynthia asserts that clients are best served by a team who can apply crucial SEO principles to content published across all communications channels – websites, blogs, releases, syndicated articles, social media and networking sites.

The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations strategists practice a blend of traditional public relations along with optimized PR and social media. They provide integrated communications solutions, including tactical web marketing strategies designed to sync public relations initiatives to B2B agendas.

“Our strategies are based on determining the mix of publicity that will best provide exposure for our clients,” comments Cynthia Baker, President. “We target national and regional business publications, trade publications as well as digital media – the balance is key for many clients.”

Collectively the team has garnered media placements in CNN, The Wall Street Journal, Entrepreneur Magazine, VentureWire, New York Times, Red Herring, BusinessWeek, CNBC, Franchise Times, USA Today, Self, AdWeek and Family Magazine along with a host of trade publications, regional business journals, dailies and broadcast outlets. At the same time, we develop integrated communications campaigns for clients to assist each in growing an interactive presence online. Based upon an initial, strategic plan, we train and implement support for blogging, integrating social media sites like LinkedIn, Facebook, Twitter and YouTube and building community engagement.

The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in branding, media relations, corporate communications, social media, product launches, and special events, the firm’s capabilities empower client initiatives. Accolades Public Relations is based in Austin, Texas, and serves both regional and national clients in the education, technology, advertising, financial, franchise, restaurant and business sectors.