CaCh Management & Research Case Study

  • Overview
  • The co-founder of a client company was appointed to a high-profile political position.
  • For whatever reason, this firm was not mentioned in the statement released by the
  • U.S. State Departments office. It only referred to the technology companies which
  • the appointee had founded earlier in his career.
  • Objective
  • Gain recognition for the client firm so that it was included in the media attention
  • surrounding the co-founders appointment
  • Strategy
  • Created an optimized press release to inform reporters of the connection between the
  • newly appointed official and the most recent firm that he co-founded
  • Results
  • Optimized release appeared in the first page of Google results for important
  • keywords which reporters might include in their queries. Days later, a reporter,
  • researching the appointees background, discovered the Accolades PR
  • press release and then wrote a news story which, acknowledged
  • the association between the political figure and our client company