CaCh Management & Research Case Study

Overview
The co-founder of a client company was appointed to a high-profile political position.
For whatever reason, this firm was not mentioned in the statement released by the
U.S. State Department’s office. It only referred to the technology companies which
the appointee had founded earlier in his career.
Objective
Gain recognition for the client firm so that it was included in the media attention
surrounding the co-founders appointment
Strategy
Created an optimized press release to inform reporters of the connection between the
newly appointed official and the most recent firm that he co-founded
Results
Optimized release appeared in the first page of Google results for important
keywords which reporters might include in their queries. Days later, a reporter,
researching the appointee’s background, discovered the Accolades PR
press release and then wrote a news story which, acknowledged
the association between the political figure and our client company