Linking Your Company Site to Social Media Pages
Posted by Chris Tarango on Mon, Oct 31, 2011 @ 12:04 PM
The internet has changed and so have user behaviors. What was once a one-way conversation, the traditional outbound marketing model has been turned upside down by the increasing popularity of social media. While your Google search results are still important to gaining online visibility, the fastest growing brands are reaching their audience by linking their company websites with their social media pages.
Some of the best marketing happens organically through sharing on social media. If you are already posting your insights on a company blog, the next step is to add sharing icons to social media sites frequented by your audience. When a fan shares your content through their personal social media accounts, their friends and followers will also see it, helping your social media presence grow. There are plugins for most blogging platforms that make adding social media icons to your pages painless. Facebook and Twitter are the most common social media channels, but depending on your business, you may also want to add sharing icons for LinkedIn, or maybe Google Plus.
Once you have connected your company website to social media sites, you can begin to nurture leads by cross promoting with multiple channels. Allow your target audience to find you on Facebook, then lead them back to your corporate site, where they can learn more about your brand. From your website, your audience can promote your brand on social media using the sharing icons. Over time, this creates a self-sustaining cycle that eventually turns social media fans into customers.
In the Web 2.0 digital environment, successful companies are taking a strategic communications approach that includes both a corporate website and social media pages. By connecting these channels, businesses are growing their online visibility organically and developing long term customers. What are some techniques your company is using to connect your site to your social media pages?