“We all would like to know more and, at the same time, to receive less information. In fact, the problem of a worker in today's knowledge industry is not the scarcity of information but its excess,” philosopher Mario Augusto Bunge once said. As the years have progressed, this statement increasingly rings true. In fact, people create an estimated 571 new websites every minute, tweet 175 million times per day, and upload 48 hours of new video each minute. With information growing at such an exponential rate, today's workers need a way to find the relevant in an unceasing stream of the irrelevant.
Enter content curation. Mashable aptly defines a content curator as one who “ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.”
Today, every marketer needs to don the hat of a web content curator. After all, with so much content proliferating the web, what makes a company stand out from the crowd is how that content is located and presented to their niche audience. In other words, marketers need to have the ability to tailor content for consumers. This specific type of curation not only requires patience and resourcefulness, but also a knack for detail, organization, and structure, as well as a keen understanding of the company's consumer demographic.
Thankfully, marketers can have a multitude of content curating websites they can add to their professional tool belts. These sites filter through the noise to find relevant articles, blog posts, and social media tidbits. Here are a few of the best:
Scoop.it, the largest curation publishing platform for professionals, gathers content from niche magazines around the web. This platform enables marketers, consultants, and entrepreneurs to increase their online visibility and share valuable ideas. Here's how it works: Users select a topic to follow and then begin streamlining content surrounding the topic to their account. Scoop.it also allows users to view collections on the same topic created by other people.
More than just another social media network, Pinterest is a visually-rich site that provides great fuel for curation projects. The site is “where you go to discover new things and collect stuff you love.” It allows users to share noteworthy items found on the web or another user's board.
Storify helps making sense of what people post on social media by turning voices – aka comments, posts, and tweets – into into stories. It also helps users track the impact of each piece of published content, providing valuable insight on what resonates with a target audience. This tool can particularly assist social marketers in creating highly relevant blog posts, videos, and images.
Lists have never been so popular, and it's easy to understand why – Lists help organize thoughts, ideas, and plans, and give structure to daily life. Now marketers can amplify their brand and capitalize on list-making by embedding lists into blog posts via List.ly. The lists are then published on the curation site, driving more traffic and engagement to the brand or company that created it. List.ly also has a “trending lists” section on the front page of its website to further increase exposure on creative list-making brands.
Zemanta is a plugin for Wordpress that allows users to find related posts and interests based on their current blog posts. The tool also allows users to add images – with attribution credentials included – based on suggestions it offers in the sidebar. Also, if a user links to another blog post, Zemanta will recommend that user's posts on other subscriber's sidebars.
… Do you use content curation tools? If so, which are your favorites? We'd love to hear your thoughts! Let us know at @AccoladesPR.