As youths, we are taught certain, basic guidelines meant to make life a little easier. We're taught that things work out best when handled politely and with care. We learn to show respect for one another, and that in order for it to be reciprocated, respect must be earned through proper action.
These principles hold true in social media interaction. Through proactive communication that is carefully created and monitored, businesses can find and share valuable content that will gain traffic to their landing pages. When sharing that content, it is good form to give credit where credit is due - to site the sources of the material. However, not everybody knows exactly what type of content to share or how to build a strong online presence.
Here is an easy way to look at what kind of content is best shared. Use your vowels.
A, E, I, O, U:
Accuracy: Be sure the content is as accurate as possible in regards to industry relevance. This helps the brand to show that it is informed and aware of industry best practices.
Entertaining: Not all content has to be serious. Liven the conversation with some wit, laughter and videos. Use innovative dissemination methods such as QR codes and infographics to grab attention.
Informative: Share the industry knowledge that will assist your visitors and strengthen your relationship with them. The goal is to have them return to your site for more valuable information...and ultimately to you for your services and products.
Original: Nothing shows character like originality. Take time to create dynamic content that speaks to your brand as much as it does to your audience. Also, forwarding the original ideas and content of others demonstrates your ability to recognize and converse about advances in the marketplace.
Useful: Nobody wants to know that you just had a cheese sandwich, because that sandwich is of no use to them. Create social value by sharing tips, best practices, and statistics relevant to your client and industry.
Content may vary by industry, but the goal should always be the same: relevance. How does your organization manage its social content? What strategies do you use to share content and how might you be able to improve those strategies?