Content creates stickiness on the web. We leverage your PR work for more traffic and media visibility.
More than 550 million searches are done daily via the Internet. And, every month, U.S. Web-users, including reporters, conduct 27 million searches at Yahoo! News, Google News, or other news search engines.
When people conduct a news search using Yahoo! News, AOL News, or Google News, they often find recent and relevant press releases along with articles in the results.
Recently, a report from Outsell stated that press releases have leapfrogged over trade publications to become the top news source of knowledge workers.
Public relations can use the forces of search engine optimization (SEO) to increase visibility on the web and extend the life of a press release.