Events

  Welcome to the CASEbook: 
Your
 Social Network

CASE 2011 ANNUAL CONFERENCE
June 23 - 25
South Padre Island, Texas

My presentation title and brief descriptor: "MUDs in a New Media World!" How can MUDs embrace social media and inbound marketing techniques to open communications with residents? We will explore current MUD communication successes, challenges and effective channels for meeting and interacting with constituents online.

Brief Bio:   
Cynthia A. Baker
President, Accolades Public Relations and Communications

Cynthia A. Baker is the Founder and President of Accolades Public Relations, a results-oriented communications firm committed to progressive strategies in public relations, social media and marketing. It is a new breed of PR firm in which strategic messaging drives media exposure, news online and web presence.

She founded the firm five years ago with the vision of Accolades as a PR 2.0 firm equipped with the skills needed to address the convergence of media and its impact on the communications industry.  Cynthia asserts that clients are best served by a team who can apply crucial SEO principles to content published across all communications channels – websites, blogs, releases, syndicated articles, social media and networking sites.

The firm's mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI.

You can connect with her on TwitterLinked In and Facebook.

Download her presentation here: MUDS in a New Media World

  Accolades PR's Cynthia Baker Speaks at Bosphorus CRMist Summit in Istanbul

Cynthia Baker, the president and founder of Accolades PR, spoke in April at the Bosphorus CRMist Summit in Istanbul, Turkey. Cynthia was invited by conference organizers to speak on “CRM in a New Media World… inbound marketing and social CRM.”

The summit, which was presented by the Turkish company Bosphorus Training & Consulting, focused on sharing and discussing ideas to keep companies up to date on the newest and best practices in business, which includes tools like social CRM.

The conference included a full slate of CRM experts from the world. Other speakers from the U.S. included Dr. Robert Shaw on “How to Maximize Return on Ideas from CRM Investments and Experiments,” Vicki Flaugher on “Using Social Media and Social CRM for Communication Center Success” and Shel Horowitz on “Turning Customers Into Marketers: How to Throw Away the Script and Create Powerful Positive Experiences.”

Cynthia’s address included the following remarks: “In today’s world where customers trust peers and not advertising, a company needs to rethink their approach to marketing and customer relations management. If a business is to thrive today, it needs to develop a systematic approach to marketing online ‘where your brand is as good as your Google Search results.’”

The CRMist Summit spanned April 20-21 at the Elite World Hotel in Istanbul. 

Cynthia A. Baker - Speaker at Austin Business Conference

Accolades PR Speaking at the Austin Business Conference
Feb. 8, 2011, at Norris Conference Center

1 Day - 100 Sales and Marketing tips
The Austin Business Conference will focus on the critical challenges of sales and marketing to help local businesses grow revenue and profits in 2011. Each session will be led by an expert who will facilitate an interactive discussion. All attendees will receive a conference directory with 100 Sales and Marketing tips.

Presentations include:

  • Building A Simple And Sustainable Sales Process
  • Build Your Platform, Build Your Revenue
  • Leveraging your position as CEO to Drive Sales
  • Traditional PR...Does It Still Exist?
  • 7 Steps to Marketing Success
  • Practical Marketing - Get The Most From Your Budget
  • Content Marketing
  • Online Advertising For Local Businesses: It's More Than Search

Check out the conference at www.austinbusinessconference.com.
Registration is $85 and includes all presentation, refreshments, access to the exhibit area, lunch and parking.

Use the promotion code APR5537 and registration is discounted to $75!

SM Boost resized 600

Accolades PR Speaking at the IABC Luncheon
Feb. 8, 2011, at Maggiano's Little Italy in The Domain

Register now to attend International Association of Business Communicators-Austin’s monthly luncheon on Feb. 8 from 11:30 a.m. to 1 p.m. at Maggiano’s Little Italy at the Domain.

So your company has a Facebook page, thousands of followers on Twitter and even launched a YouTube channel. Now what? Panelists, including Accolades PR's Cynthia Baker, will discuss how you pull the pieces together strategically as part of an integrated communication/public relations program that helps your company stay ahead of the competition, enhance its brand, communicate internally and manage important issues before they blow up.

What about results? C-level executives like numbers. They want to see a tangible return on investment for social media. That’s easy when you’re looking at SEO and its impact on website traffic, but how do you measure success spreading your company’s message or protecting its reputation during a crisis? Demonstrating results is an ongoing challenge as social media continue to evolve, but it’s a conversation that communications and public relations professionals are increasingly being asked to have with company executives.

ONGOING

Social Media Workshops with Author and Publisher Deltina Hay

Workshops are available for groups of five or more on the following topics:
Mapping a Realistic Social Media Strategy
Integrating your Social Web Presence

Click Here for More Information