Accolades PR Garners Media Attention For Tocquigny at SXSW

Communications firm represents the leading interactive agency during festival

Austin, Texas – March 31, 2011 – Accolades Public Relations, a PR 2.0 firm based in Austin, represented its client Tocquigny during the 2011 South By Southwest® (SXSW®) Interactive Festival and earned the leading interactive agency exposure on cable news giant CNN and interviews with top industry publication Adweek. In addition to ensuring reporters were on hand to cover Tocquigny, Accolades PR also assisted with a special View512 happy hour at the Tocquigny offices to celebrate the company’s status as a finalist in the 2011 SXSW Interactive Awards in the Kiosk/Installation category.

On March 12, CNN featured Tocquigny on its What’s Next blog ( because of the company’s innovative efforts in creating BuzzBrawl, a means of using analytical data to determine what the top interactive trends were during South by Southwest.

Craig Saper, one of the bright minds at Tocquigny, is quoted on the corporate blog as saying, “We want to create a single repository, a single resource for identifying trends at any given moment for the audience who finds relevance in analyzing what matters – making sense of what matters.”

In other words, BuzzBrawl revealed exactly what the biggest buzz topics were at the exact moment that they were happening during SXSW by analyzing tweets and media mentions. The real-time data even broke down the interactive conversation by PC and Mac, showing that PC users’ top three most-read blogs were All Things Digital, The New York Times and TechCrunch, whereas Mac users preferred All Things Digital, Mashable and TechCrunch.

According to BuzzBrawl, the top five terms during SXSW were Hipstamatic, Google Latitude, geolocation, Zynga and FarmVille. Find out more at

Adweek, which had previously named Tocquigny a Top 20 Interactive Agency, also attended the event and interviewed Saper about trends in social data and the agency’s BuzzBrawl technology.   

About Accolades PR

Accolades Public Relations is a results-oriented communications firm committed to progressive strategies in public relations, social media and marketing. It is a new breed of PR 2.0 firm where the clients’ needs drive solutions, whether in media exposure or news online.

The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations strategists practice a blend of traditional public relations along with optimized PR and social media. They provide integrated communications solutions, including tactical web marketing strategies designed to sync public relations initiatives to B2B agendas.

For more information on Accolades PR and the clients it serves, visit