Traditional Public Relations
- Branding Strategy
- Corporate Fact Sheets
- Positioning & Messaging
- Media Lists
- Press Releases
- Media Relations & Outreach
- Media Training
- Case Studies
- By-lined Articles
- Guest Columns
Optimized Public Relations
- Optimization of Press Releases
- Optimization of Web Content
- Link Building from Authority Sites
- Development of RSS Feeds
Web 2.0 and Social Media
- Development of WordPress Sites
- Creation of Social Media Sites (Facebook, MySpace, LinkedIn, Twitter, etc.)
- Integration of Social Media via RSS Feeds
- Maintenance of Social Media Engine
- Development of Blog Site
- Consulting in Blog Strategy & Guidelines
- Using Social Media Sites to Build Community & Conversation
- Developing PR Content to Fuel the Social Media Engine
PR Strategy & Social Media Consulting
- Analysis of Target Audiences
- Keyword Research
- PR Plan
- Marketing/Social Media Plan
- Social Media Research
- Social Media Campaign Development
- Strategic Alliances
- Campaign Estimates
- Training & Guidelines for Blogs, Facebook, Twitter, etc.
- Content Development
- Multimedia Marketing
Why a PR firm when it comes to Social Media?
Strategy – PR firms are experienced at developing strategic communication campaigns for clients based upon business initiatives.
Knowledge of News Distribution – PR firms know how and when to use the newswires and/or web distribution services based on the newsworthiness of the topic and the target audiences.
Proactive Communicators – PR firms know how to create news and conversation around key topics online that will be seen by both reporters and bloggers.
Ethical Communication – Understanding that openness and transparency are important for genuine conversation, PR firms balance this knowledge with the use of ethical guidelines to avoid potential communication blunders.
Crises Communication – PR firms work proactively to protect the corporate brand and to provide reputation management during crises communication.
Metrics – PR firms typically have invested in media and distribution services and other metrics tools needed to evaluate the effectiveness of PR and social media communications campaigns.
Why a PR 2.0 firm?
Optimization – PR 2.0 firms know how to optimize Web content for maximizing natural search results.
Keywords & Tagging – PR 2.0 firms know how to optimize releases with keywords for search engines and tag them for Technorati and RSS feeds in order to influence media coverage and Web visibility (pick-up by blogs and websites).
Online Press Kits & Newsrooms – Knowing that reporters visit their client’s Web site for background material for stories, PR 2.0 agencies assist clients in setting up online press kits or newsrooms.
Media Impact – PR 2.0 firms use this knowledge to place their news in a timely manner in Google search results to impact a reporter’s story.
Understanding the Power of Multimedia Press Releases – PR 2.0 firms know the media services that effectively distribute video and audio content to consumers, clients, social networks and mobile users.
Social Media – PR 2.0 agencies know when it is advantageous to utilize the social media press release (SMPR) format to deliver client news.
Why Accolades Public Relations?
Experienced PR Team – Accolades has over 45 years of combined PR experience serving clients from diverse industries.
Seasoned PR 2.0 Firm – Accolades began integrating Web 2.0 practices into client PR campaigns back in 2008 and has continually expanded the knowledge and application of these practices ever since. Cynthia Baker is a co-founding member of Austin’s Social Media Club and the firm has assisted with the organization of Interactive Austin in 2008 and 2009.
Accolades – A PR Agency with more to offer …
Technical Development – The Accolades team handles the technical development of blogs and the integration of micro-sites (Facebook, Twitter, MySpace, etc.) and has happy clients to prove our technical expertise and competence.
Training – We train our clients in practical guidelines and best practices in blogging.
WordPress & Social Media – We assist our clients in using powerful Web 2.0 WordPress sites that we create for them. We also develop social media sites and integrate those sites with client blogs.
Google Analytics – We advise clients in how to improve the traffic to their sites by interpreting Google Analytics.
Blog Rankings – We guide clients in the growth of their blog’s rankings by using Technorati and Alexa rankings.
Leverage – We guide clients in leveraging their PR content in their social media and marketing efforts for increased efficiency.
Access to a Partnership Network – Accolades has developed business relations with a solid roster of Web 2.0 professional services and social media practitioners in Austin that is incomparable.