Mercury Mambo / Business Development Case Study

Overview

A Hispanic marketing firm that specialized in event and experiential marketing was finding more competition entering their market.

Objective

Gain more online visibility online

Demonstrate the special competencies of the firm through a company blog

Claim a leadership position with corporations who would hire them for their Hispanic marketing expertise

Strategy

Consulted with the firm on the technical set up and blogging content and strategies of their initial blog site on company culture and projects

Guided the firm in the development of blog to showcase the leadership’s knowledge of Hispanic issues and demographics which corporations need to incorporate into marketing plans

Results

Company blog gained top 5 Hispanic marketing blog status within 6 months

Thought leadership blog gained invitation to provide Hispanic marketing training to PR firms and generated speaking opportunities

Blogs serve as an integral part of establishing credibility in business development