Cynthia Baker, President & Founder
Cynthia A. Baker is the Founder and President of Accolades Public Relations, a results-oriented communications firm committed to progressive strategies in public relations, social media and marketing. It is a new breed of PR firm in which the clients’ needs drive solutions – whether in media exposure or news online.
Possessing management experience with a Fortune 500 company, Cynthia relates to the issues and concerns of C-level executives and the role that public relations and social media can play to improve the visibility and profitability of a company. In a New Media world where your brand is as strong as your Google search results, she develops strategic communications plans that integrate traditional public relations initiatives with social media and optimized PR to achieve measureable results for clients.
She founded the firm in 2007 with the vision of Accolades as New Media PR firm equipped with the skills needed to address the convergence of media and its impact on the communications industry. Cynthia asserts that clients are best served by a team who can apply crucial SEO principles to content published across all communications channels – websites, blogs, releases, syndicated articles, social media and networking sites
Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelepony and Family Magazine along with a wide array trade publications, regional business journals, dailies and broadcast outlets. She has enjoyed applying the publicity process to a variety of industries such as advertising, financial, architecture, franchise, restaurant, real estate, and business.
As an international speaker, she shares her perspective on the intersection of new media, public relations, SEO, social media and CRM as well as her passion for social business best practices. Her interest in Web 2.0 was demonstrated by her leadership as a co-creator of Interactive Austin in 2008 and 2009 and as a co-founder of Social Media Club Austin. Cynthia and her team are dedicated to staying on the forefront of technologies that benefit their clients.
A third-generation native Austinite, Cynthia practices public relations from the beautiful Texas Hill Country bejeweled with its surrounding lakes. She is an advocate for Austin and the leadership role it is playing nationally as an innovator in interactive and green initiatives.