UFCU Case Study

 

Overview

 

A full-service interactive marketing agency and client, FG SQUARED, needed help integrating a social media element into a

 

 

 

campaign for University Federal Credit Union.

 

 

Objective

 

Increase online awareness to supplement FG SQUARED efforts for UFCU promotion to college students

 

 

Strategy

 

Developed a fully optimized press release and distributed it to a targeted media list

 

Pitched the story angle to regional publications read by student population

 

 

Created blog posts on highly trafficked sites and helped FG SQUARED target an untapped audience like Babble.com to reach

 

 

parents, BlogHer.com to reach an educated female audience and Yahoo!Shine to reach a broad audience.

 

 

 

Results

 

Front page story on the cover of the Daily Texan


 

College Kid Tries to Survive 20 Days on $20 Worth Food’

 

Blog posted on Babble.com

 

605 views

 

 

College Kid Tries to Survive 20 Days on $20 Worth Food’

 

Reposted on Yahoo!Shine

 

900 views

 

 

‘Could You Survive 20 Days on $20 Worth Food? College Kid Tries His Best’

 

Reposted on BlogHer

 

289 views

 

 

‘$20.09 For 20 Days Challenge: A Lesson in Food & Life’

 

Blog posted on Yahoo!Shine

 

2,500 views

 

 

‘$20.09 For 20 Days Challenge: A Lesson in Food & Life’

 

Reposted on BlogHer.com

 

383 views


 

Total: 1,277+ views and total of 4,677 with Yahoo! Shine numbers

 

Grand Total: 5,373 reads including optimized press release