Overview
A full-service interactive marketing agency and client, FG SQUARED, needed help integrating a social media element into a
campaign for University Federal Credit Union.
Objective
Increase online awareness to supplement FG SQUARED efforts for UFCU promotion to college students
Strategy
Developed a fully optimized press release and distributed it to a targeted media list
Pitched the story angle to regional publications read by student population
Created blog posts on highly trafficked sites and helped FG SQUARED target an untapped audience like Babble.com to reach
parents, BlogHer.com to reach an educated female audience and Yahoo!Shine to reach a broad audience.
Results
Front page story on the cover of the Daily Texan
College Kid Tries to Survive 20 Days on $20 Worth Food’
Blog posted on Babble.com
605 views
College Kid Tries to Survive 20 Days on $20 Worth Food’
Reposted on Yahoo!Shine
900 views
‘Could You Survive 20 Days on $20 Worth Food? College Kid Tries His Best’
Reposted on BlogHer
289 views
‘$20.09 For 20 Days Challenge: A Lesson in Food & Life’
Blog posted on Yahoo!Shine
2,500 views
‘$20.09 For 20 Days Challenge: A Lesson in Food & Life’
Reposted on BlogHer.com
383 views
Total: 1,277+ views and total of 4,677 with Yahoo! Shine numbers
Grand Total: 5,373 reads including optimized press release